The ROUGH Side


of the
"Mountaintop" speech

"He who passively accepts evil
is as much involved in it
as he who helps perpetrate it." 

-Martin Luther King Jr.

Photograph copyright © 1965 by Stan Daniels, Editor,
Urban Cartographer Online - all rights reserved.






Editor's Note:

Learning and understanding the lessons of history
can help us to avoid repeating past errors
and enable us to constructively resolve contemporary challenges.

(Please read Hosea 4:6 in context.)

The Editor



What They Usually Leave Out!





Martin Luther King, Jr

"I've Been to the Mountaintop"

delivered 3 April 1968, Mason Temple

(Church of God in Christ Headquarters),

Memphis, Tennessee




(excerpts follow)




We don't have to argue with anybody. We don't have to curse and go around acting bad with our words. We don't need any bricks and bottles. We don't need any Molotov cocktails. We just need to go around to these stores, and to these massive industries in our country, and say, "God sent us by here, to say to you that you're not treating his children right. And we've come by here to ask you to make the first item on your agenda fair treatment, where God's children are concerned. Now, if you are not prepared to do that, we do have an agenda that we must follow. And our agenda calls for withdrawing economic support from you."



And so, as a result of this, we are asking you tonight, to go out and tell your neighbors not to buy Coca-Cola in Memphis. Go by and tell them not to buy Sealtest milk. Tell them not to buy -- what is the other bread? -- Wonder Bread. And what is the other bread company, Jesse? Tell them not to buy Hart's bread. As Jesse Jackson has said, up to now, only the garbage men have been feeling pain; now we must kind of redistribute the pain. We are choosing these companies because they haven't been fair in their hiring policies; and we are choosing them because they can begin the process of saying they are going to support the needs and the rights of these men who are on strike. And then they can move on town -- downtown and tell Mayor Loeb to do what is right.




But not only that, we've got to strengthen black institutions. I call upon you to take your money out of the banks downtown and deposit your money in Tri-State Bank. We want a "bank-in" movement in Memphis. Go by the savings and loan association. I'm not asking you something that we don't do ourselves at SCLC. Judge Hooks and others will tell you that we have an account here in the savings and loan association from the Southern Christian Leadership Conference. We are telling you to follow what we are doing. Put your money there. You have six or seven black insurance companies here in the city of Memphis. Take out your insurance there. We want to have an "insurance-in."



Now these are some practical things that we can do. We begin the process of building a greater economic base. And at the same time, we are putting pressure where it really hurts. I ask you to follow through here.






Photograph copyright © 1965 by Stan Daniels, Editor,
Urban Cartographer Online - all rights reserved.


Read the entire address at:




The Martin Luther King Jr. Memorial

Rev. Dr. Martin Luther King, Jr. Memorial

We are Honored to be

Rev. Dr. Martin Luther King, Jr. Memorial

A Founding Sponsor




President Obama
at the
Martin Luther King, Jr.
Memorial Dedication


Watch the


Read the


Take a virtual tour of
the Martin Luther King, Jr.
National Memorial






Rescheduled Dedication of
The Martin Luther King Jr. Memorial
Sunday, October 16, 2011


August 28 -
(& Every Day)
Where Ever You Are!


The Martin Luther King Jr. Memorial

Alpha Phi Alpha honors
Martin Luther King Jr.


The Martin Luther King Jr. Memorial



A Brief Video -

Rev. Al Sharpton On MLK Memorial:

There Is A New Neighbor
On The Potomac





Please Visit these related pages // YOU CAN BE GREAT // Coretta Scott King // Martin Luther King, Jr // MARTIN LUTHER KING, JR and CONTEMPORARY ISSUES // ROUGH Side of the Mountaintop Speech // KEYS TO PEACE // Coretta Scott King Eulogy








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